Posted by Arowosegbe Olawale in General

TwitterX's native analytics package is a treasure trove of insights that can illuminate your marketing path. It not only gives you a glimpse into your tweet performance but also provides valuable data about your audience. These insights encompass metrics such as retweets, likes, replies, click-through rates, and engagement rates.

1. Retweets: The number of times your content is retweeted indicates its resonance and value to your audience. High retweet counts suggest that your content strikes a chord and is worthy of sharing.
2. Likes (Favorites): The number of likes indicates the extent to which your content appeals to your audience. It's a sign of approval and engagement.
3. Replies: Replies indicate active conversations sparked by your content. Monitoring the quality of these conversations can offer insights into audience sentiments and interests.
4. Click-Through Rates: Click-through rates indicate the percentage of users who clicked on links in your tweets. This metric reflects the effectiveness of your call-to-action and the relevance of your content.