Posted by Arowosegbe Olawale in General

The foundation of every successful online presence is solid keyword research and strategy, which is becoming increasingly important in the ever-changing world of Search Engine Optimization (SEO). To increase a website's exposure and attract organic traffic, keywords are essential since they serve as the language that connects users' queries with relevant web content. In this chapter, you will learn the ins and outs of keyword research and strategy, including the many kinds of keywords, where to look for them, how to analyze the competition, and how to use them to improve your on-page SEO.