When it comes to the food industry, packaging plays a crucial role. In fact, it can either make or break a customer’s experience. Since food items need more than just ordinary abodes, they require packages that can also protect their essence, such as taste, aroma, as well as freshness. This is where you can utilize custom Chinese takeout boxes.
Basically, these packaging boxes are designed for food deliveries and are quite strong in terms of their build. On top of that, they are manufactured in a way to shield the food products from losing their freshness. However, protection is not the only thing this packaging is expert at. It can also attract a wide range of audiences. With the help of various strategies, you can make your Chinese take out boxes an apple of the buyer’s eye. Let’s explore more:
Factors Contributing to Attractive Packaging
Before diving and learning how to make your Chinese packaging attractive for the users, the following are some essentials that should be in any packaging. Explore them below:
- Visual Appeal: The basis of any attractive packaging is that it should be visually appealing. You need to select a color scheme that not only reflects your brand’s choice but also aligns with your target audience. Ensure that this hue is consistent across all boxes. Similarly, work on fonts, graphics, and imagery, as they should also be alluring.
- Functionality: Working on the functionality is also crucial for custom take out boxes. This shows that you are considerate of your buyers and care about them. Such elements include ease of opening and closing without spilling the food. The examples involve flaps, tabs, etc. Since these boxes are meant for delivery; therefore, you can add handles, making it convenient to carry them.
- Branding: Branding elements also play their role in making your boxes appealing. As a matter of fact, they serve dual purposes. First, they educate your buyers about your brand. Second, they also help you create a branding identity, standing you out among your rivals. Examples of branding elements include logos, slogans, and fonts.
- Sustainability: Sustainability is the new trend in the market these days. Customers prefer shopping from a brand that is green in nature to lessen the devastating effects on the planet Earth. In this regard, you can utilize materials such as cardboard or Kraft. Further, you can also go with eco-friendly inks and a minimal design approach to double this sustainability factor.
Strategies for Making Takeout Boxes Viral
You can opt for the following strategies to make your custom Chinese take out boxes attractive as well as viral:
Customization
This is the most common way to engage the users and craft alluring packaging boxes. Customization allows you to personalize the Chinese takeout box as per your brand and customer’s preferences. For this, you can use custom printing techniques. The most common ones include digital, offset, and screen printing. You can choose one based on your needs.
Apart, you can go with various final touches, with the goal of getting a bespoke engagement. For instance, lamination is used when you want to add a durability factor as well as give a shiny look. Coating is preferred when brands are interested in focusing on the design of their boxes. Similarly, the role of specialty touches such as embossing and debossing is to get tactile engagement from the buyers.
Social Media Marketing
Today’s era is called the social media world, as everyone is living in this virtual globe. To make your boxes go viral, you can leverage this platform and engage with a widely available audience. The following are different approaches that you can utilize in this regard:
Contests and giveaways: This is one of the solid ways to build a loyal and long-term audience. To get the user’s attention, you can organize different contests with lucrative prize money under your name. On top of that, you can also run giveaways, asking the audience to engage with your posts to get maximum reach. This will offer you brand awareness and generate buzz.
Collaborations: Social media platforms contain hundreds of such influences that have a reach of millions. To gain the perk of their audience, you can join hands with them. They will use and promote your boxes as well as products on their social handles, giving you easy access to the big public.
User-generated content: Hyper-personalize your brand by asking for user-generated content. Motivate your social media public to take pictures or videos with your packages and share their unboxing experiences with unique hashtags. In return, you can run a contest to incentivize them or feature them on your pages.
Limited-Time Offers and Promotions
Another approach to making your brand viral is to go add limited-time offers and promotions. A good approach in this regard is to join hands with celebrities or with other brands and mention this thing on your packaging surface. Your products will sell like hotcakes among these fans and die-heart lovers. One more benefit of such promotions is that it creates a FOMO (fear of missing out), producing an urgency among the buyers. This will promote impulsive buying, leading to higher sales.
One more viewpoint in this regard is the designing of thematic packaging and seasonal releases. For example, if it’s the Christmas season, your box can feature Santa Claus or Winter theming. In the context of famous events such as Valentine’s Day, you can design a limited-editing thematic Chinese food box. The goal is to create exclusivity and drive more sales.
Unique and Memorable Designs
Creating unique and memorable designs is one of the best ways to get a high ranking among your buyers and to shine out your rivals. For this, you have to think outside the box. One way is to use Japenese’s Origami style to craft boxes that let users convert into other shapes after utilization. Adding a custom die-cut with a transparent sheet can also be thoughtful for the boxes that are going as secondary packaging.
On top of that, you can also add artwork and creative graphics to your boxes. Such custom illustrations are usually meant to share your brand’s story or highlight the product’s uniqueness. For this, you should use bold and catchy colors as well as fonts to grab the attention of the user from a distance.
Finally, interactive elements can also be added to your personalized Chinese take out boxes. The examples include QR Codes as well as AR/VR technology. You can link the QR codes with your social media platforms to get an online engagement. Further, the latest tech, such as augmented reality on custom Chinese take out boxes, is another way to get a unique design. Via this tech, you can share BTS scenes, product tutorials, or other special effects.
If you are a food brand and looking to get market attention, Chinese takeout boxes are one of the best ways, as they offer a novel and unique shape. On top of that, you can also add bespoke customization, online marketing, limited-time offers, and unique designs to double up the attraction of the boxes. Contact Packaging Mania to get crafted advice from our experts on how to make your custom take out boxes a highlight of the market.